Business Analyst InApp

Papaya is one of the world's fastest-growing mobile game companies, providing entertainment for millions of users across multiple apps. The company is headquartered in the heart of Tel Aviv.

As a Business Analyst, you will take the analytical lead in shaping the future of a brand new game squad. Working alongside a compact, talented team of creatives and developers, you’ll be at the forefront of decision-making-translating data into strategy.

Your mission:

• Ensure we’re not just hitting KPIs, but exceeding them.
• Dive deep into player behavior to truly understand what they want, need, and crave.
• Turn insights into clear, actionable direction that paves the way for the game’s success.

This is your opportunity to impact a game from the ground up, where your analysis doesn’t sit in a report, but drives the product forward!

• Analyze large, complex data sets to solve business questions and be a data-oriented users behavior expert.
• Plan, create & implement day-to-day events and promotions strategies based on users' behavior analysis.
• Build automated dashboards and reports to facilitate company-wide awareness and understanding of key business metrics and players' experience.
• Coordinate with designers and product teams to execute monthly events and promotions across all our game platforms.
• Recommend new ways to optimize and maximize game revenues.

• Minimum of 4 years of experience in business analysis, product analysis, or a related field.
• At least 4+ years’ experience in B2C or 2+ years in Gaming Industry analyzing large datasets centric role
• B.A. / B.Sc. in Industrial Engineering, Math, Statistics, Computer Science or an equivalent background.
• Strong SQL with experience in querying large complex data sets - must have.
• Experience with BI Visualization tools (Tableau/Looker) - must have.
• Vast knowledge in A/B testing including statistical methods
• Work experience analyzing large datasets in an Analytics / Product / Monetization centric role- Advantage.
• Experience with Python (Pandas, SciPy, NumPy, Matplotlib, Seaborn) – Advantage.

Soft Skills Requirements

• Thrive in an environment of a fast-growing startup.
• Ability to turn complex concepts into actionable recommendations.
• A true passion for understanding consumers’ social gaming behavior.