Marketing Manager – Maternity Leave Replacement

Lumenis is a global leader in energy-based solutions for Aesthetics and Eye Care. With more than 1000 employees worldwide and sales in over 100 countries, we are headquartered in Yokneam and have offices in Tel-Aviv.

We’re seeking a highly skilled and strategic Marketing Manager to temporarily join our corporate marketing team as a maternity leave replacement. In this role, you’ll drive brand growth, support product launches, and ensure our global marketing efforts align with our corporate vision..

Role Overview

In this role, you will be a strategic partner within our corporate marketing team, leading key projects, coordinating cross-functional initiatives, and developing campaigns that resonate with our target audiences. You will manage high-impact projects such as product launches, PR campaigns, and corporate brand initiatives, ensuring their seamless execution to meet our strategic objectives.

Key Responsibilities

• Global Marketing Strategy: Collaborate on the development and implementation of a comprehensive global marketing strategy that drives brand growth and generates leads through digital channels, social media, email, and LinkedIn.
• Product Launch Coordination: Partner with product and regional marketing teams to plan and execute impactful product launches, aligning them with corporate objectives for maximum market impact.
• Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness.
• Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
• Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
• Performance Tracking & Optimization: Measure and evaluate the performance of global campaigns, refining strategies to optimize reach, engagement, and ROI.
• Public Relations & Brand Visibility: Manage PR activities, including press releases and media outreach, to elevate brand visibility and reputation.
• Employer Branding Support: Contribute to employer branding initiatives that support recruitment and retention.
• Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in a marketing management role, preferably in a global or corporate setting.
• Proven experience leading multi-channel campaigns, with a track record of driving engagement and lead generation.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously.
• Expertise in digital marketing, social media, content development, and SEO.
• Excellent communication and interpersonal skills for effective cross-functional collaboration.
• Analytical mindset with experience in using data to optimize marketing strategies.

If you’re a strategic marketer with a passion for driving global brand growth, we’d love to hear from you. Apply now to join our dynamic team and help shape the future of Lumenis.