Product Marketing Manager

LevelUP is AT&T program to drive the company’s technological excellence to augment and enhance business outcomes.  

We provide a comprehensive framework to enhance productivity & SDLC performance by driving AT&T software delivery teams and dev leaders to adopt a growth mindset, proven practices and tools, and leverage GenAI to boost the SDLC, all while aligning the organization on key priorities.

If you are passionate about bridging the gap between product development and customer success, enjoy crafting compelling product narratives, and want to play a key role in transforming how 1,000+ R&D teams at AT&T operate, this position is for you.

The Role: Product Marketing Manager

As LevelUP’s Product Marketing Manager, you will be a driving force behind positioning, messaging, and go-to-market strategies for our suite of innovative products. These include:

• GenAI solutions to enhance software delivery performance.
• A talent development platform targeted to enhance employees’ skills proficiency;
• A Software Engineering Intelligence (SEI) platform to provide teams and leaders with actionable performance insights.
• Modern delivery platform offering teams with the best in-class development tools.

You will partner closely with Product Managers, Customer Success team, and the go-to-market team members to craft strategies that increase adoption, drive engagement, and clearly articulate the value of LevelUP’s products across AT&T. Customers and main stakeholders are in the United States.

What You’ll Do

• Go-To-Market: Execute strategies for product launches and feature updates, ensuring alignment with business objectives.
• Product Positioning & Storytelling: Define clear positioning and messaging that speaks to the needs of AT&T’s R&D teams, software delivery leaders, and key stakeholders. Translate technical features into clear, compelling value propositions and customer-centric materials, to effectively communicate how LevelUP’s solutions solve real problems.
• Cross-Functional Collaboration: Partner with Product, Engineering, and internal teams to refine messaging and promote adoption.
• Customer Insights: Use research and analytics to understand needs, improve engagement, and stay ahead of trends.
• Adoption Campaigns: Build and drive adoption campaigns to increase awareness and engagement with LevelUP solutions across AT&T’s R&D teams (conferences, workshops, marketing material…).
• Enablement: Build and deliver training materials and enablement resources for internal teams, ensuring they can effectively champion LevelUP products.

What We’re Looking For

• 5+ years of product marketing experience, preferably in technology, SaaS, or enterprise software, working with and marketing to stakeholders within the US.
• Proven success in launching and driving adoption of innovative products.
• Strong understanding of the software delivery lifecycle (SDLC) and developer tools; experience as a developer or working closely with development teams is a plus.
• Exceptional storytelling and communication skills, with the ability to distill technical concepts into clear, compelling messages for diverse audiences.
• Demonstrated ability to collaborate across functions, influence stakeholders, and drive alignment in a matrixed organization.
• Experience with data-driven marketing strategies, leveraging analytics to measure and optimize campaigns.
• Collaborative mindset with the ability to influence cross-functional teams.

Mindset & Approach

• Customer-Obsessed: You put the customer at the center of everything you do, ensuring that messaging and positioning directly address their needs.
• Growth-Oriented: You thrive in fast-paced environments and are eager to experiment, learn, and iterate to drive results.
• Strategic & Tactical: You’re able to think big-picture while also diving into the details to execute with excellence.
• Collaborative: You excel at working with cross-functional teams, fostering strong relationships, and aligning diverse perspectives.