Senior Product Marketing Manager
תיאור המשרה
Sentra is the global leader in cloud-native data security for the AI era. The company’s mission is to empower organizations to confidently scale their data operations across multi-cloud and on-premises environments while leveraging the power of AI without compromising security.
Sentra’s unique approach enables enterprises to autonomously scan their environments without the need for agents, ensuring that data remains securely within their cloud or on-premises infrastructure. This innovative methodology sets us apart in the industry, providing organizations with control and visibility over their sensitive data at all times. Our commitment to excellence in data security posture management and data detection and response makes Sentra a leader in the field.
Sentra is looking for a passionate and strategic Product Marketing Manager to join our Marketing team. This role is ideal for someone who excels at creating compelling content, thrives on cross-functional collaboration, and understands how to craft messaging that stands out in a competitive market. You’ll work closely with Product Management to drive successful product launches, support Sales with impactful enablement materials, and help position Sentra as a leader in the cloud security space.
Responsibilities- Content Development – Create compelling content including sales collateral, blog posts, newsletters, website copy, videos, and customer case studies to effectively communicate product value and support various marketing initiatives.
- Product Positioning & Messaging – Define clear and differentiated product messaging and positioning. Develop a deep understanding of our ICP and tailor value propositions that resonate with key audiences.
- Product Launch Planning & Execution – Partner with the Product Management team to deeply understand product differentiators and develop applicable launch materials including data sheets, PR announcements, web content, etc.
- Marketing Support – Collaborate with Growth Marketing and SDR teams to support demand generation initiatives. Contribute creative campaign ideas and provide expert guidance on messaging, content review, and educational materials.
- Sales Enablement – Develop sales tools such as use cases, ROI/RFP templates, presentations, FAQs, industry/vertical market solution overviews, competitive analysis, and more.
- Brand / Product Ambassador – Represent Sentra at industry events, conferences, customer meetings, and webinars. Effectively communicate the product's value proposition/USP to internal and external stakeholders.
- Market Research & Analysis – Conduct research to understand the target audience, market trends, and competitive landscape. Assess market movements and recommend strategies to take advantage.
- 3+ years of B2B Product Marketing experience in SaaS or cloud-based software.
- 2–5+ years in cybersecurity field.
- Proven experience leading product launches and developing enablement materials.
- Strong portfolio of content creation (written, video, social, etc.).
- Native-level English — verbal, written.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment
- Bachelor’s degree required (technical discipline preferred); MBA a plus.
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