Ad Monetization Manager

לפני 6 ימים
משרה מלאהמרכז (רמת גן)
2+ שנות ניסיון
בקטגורייתMarketing

תיאור המשרה

Description

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly entertaining free-to-play games that millions play daily. We’re looking for a skilled hands-on Ad Monetization Manager:

You will oversee and execute the Ad Monetization strategies for our portfolio and work closely with cross-functional teams, including marketing, analytics, product, creative teams, and 3rd party ad providers, to drive monetization efforts and maximize ROI and engagement across various platforms.

Key Responsibilities

  • Manage and optimize the ad monetization of our games with a clear goal of maximizing game KPIs

  • Working closely with various cross-company teams to maximize revenues while providing Input on user experience, retention, and other game KPIs

  • Managing relationships with 3rd party partners to monetize our traffic and leverage their expertise to expand our knowledge

  • Responsible for managing the mediation waterfall setup, optimizing and analyzing ad-related activities, segmentation, defining ad placements, and ad settings such as caping, frequency, pacing, type of content, format, and more

  • Running A/B tests that optimize monetization efforts: own the tests from A to Z

  • Monitor the Ad Quality of the ads shown within our portfolio

  • Provide regular reports and presentations on Ad Monetization performance and insights to stakeholders and management

  • Stay updated with the latest mobile gaming and ad monetization developments to inform strategic decisions

Requirements

  • 2+ years of relevant experience in mobile gaming ad monetization.

  • A solid understanding of the ad tech ecosystem: Mediation, DSP, or Ad Exchange.

  • Strong analytical skills, a creative “out of the box” mindset, and strong Excel capabilities.

  • Passion for mobile gaming and experience with mobile games - understanding the product essentials and the industry KPIs. 

  • Ability to work in a fast-paced and collaborative environment, adapting to changing priorities.

  • Knowledge of performance marketing, digital advertising, and user acquisition best practices – an advantage.

  • Experience with data analytics tools such as Tableau – an advantage.

  • Cross Promotion experience - an advantage

  • Excellent communication skills in English, both written and verbal - a must!

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